Trifecta SEO Privacy Policy
At Trifecta SEO, we are committed to maintaining the trust and confidence of our visitors to our web site. In this Privacy Policy, we’ve provided detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure.
Our role in your privacy
If you are a Trifecta SEO customer or subscriber, or just visiting our website, this policy applies to you.
Our responsibilities
To protect client data and use it in compliance with privacy laws and for legitimate business purposes.
Your responsibilities
- Read this Privacy Policy
- If you are our customer, please also check the contracts - including the Data Processing Agreement available upon request at contact@trifectaseo.com - between us: they may contain further details on how we collect and process your data.
- If you provide us with personal information about other people, or if others give us your information, we will only use that information for the specific reason for which it was provided to us. By submitting the information, you confirm that you have the right to authorize us to process it on your behalf in accordance with this Privacy Policy.
Data Collection and Use:
We collect several types of information from and about our users, including personal data like names, email addresses, and phone numbers, as well as usage data such as internet connection, the equipment used to access our services, and usage details. We use this information to provide and improve our SEO services, communicate with clients, and for billing and customer support purposes.
Here’s when and how we do this:
WE COLLECT
You request a demo of Bearer
We call you
You use Bearer
You receive emails from us
You chat with us for customer support
You opt-in to marketing messages
You fill out contat form
We call you
You use Trifecta
You receive emails from us
You chat with us for customer support
You opt-in to marketing messages
Types of data we collect
Your name, email address, role in your company, etc.
Contact details
The name of your code repositories / projects, APIs & databases, URLs to GitHub / GitLab files, last commit dat, etc.
Metadata from your code repositories
Your data sources & destinations, types of data, business processes, hosting location, security measures, etc.
Metadata from your teams
Your IP address, login information, browser type and version, time zone setting, browser plug-in types, geolocation information about where you might be, operating system and version, etc.
Data that identifies you
Your URL clickstreams (the path you take through our site), pages viewed, page response times, download errors, how long you stay on our pages, what you do on those pages, how often, and other actions.
Data on how you use Trifecta SEO
We don’t collect any "sensitive data" about you (like racial or ethnic origin, political opinions, religious/philosophical beliefs, trade union membership, genetic data, biometric data, health data, data about your sexual life or orientation, and offences or alleged offences).
What about really sensitive data?
Trifecta SEO is a business-to-business service directed to and intended for use only by those who are 18 years of age or over. We do not target Trifecta SEO at children, and we do not knowingly collect any personal data from any person under 16 years of age.
What about children’s data?
How and why we use your data
Data protection law means that we can only use your data for certain reasons and where we have a legal basis to do so. Here are the reasons for which we process your data:
Keeping Trifecta SEO Running
Login and authentication, processing payments.
Legal Basis:
Legitimate InterestsImproving Trifecta SEO
Product analytics, heat mapping our site, testing features, and session replay.
Legal Basis:
Legitimate InterestsCustomer Support
Notifying you of any changes to our service, solving issues via live chat support, phone or email including any bug fixing.
Legal Basis:
Legitimate InterestsMarketing Purposes (With your Consent)
Sending you emails and messages about new features, products and services, and content.
Legal Basis:
ConsentHere is what each of these "legal bases" mean:
Consent
You have given clear consent for you to process your personal data for a specific purpose.
You can change your mind!
If you have previously given consent to our processing your data you can freely withdraw such consent at any time. You can do this by emailing us at contact@trifectaseo.com
If you do withdraw your consent, and if we do not have another legal basis for processing your information, then we will stop processing your personal data. If we do have another legal basis for processing your information, then we may continue to do so subject to your legal rights.
Legitimate interests
Processing your data is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests. These legitimate interests are:
- Gaining insights from your behaviour on our website or in our app.
- Delivering, developing and improving the Trifecta SEO services.
- Enabling us to enhance, customise or modify our services and comms.
- Determining whether marketing campaigns are effective.
- Enhancing data security.
In each case, these legitimate interests are only valid if they are not outweighed by your rights and interests.
Your privacy choices and rights
YOUR CHOICES
If you choose to do this, you can continue to use the website and browse its pages, but we will not be able to process transactions without personal data.
You can choose not to provide us with personal data
You can block cookies by activating a setting on your browser allowing you to refuse cookies. You can also delete cookies through your browser settings. If you turn off cookies, you can continue to use Trifecta SEO but certain services (like Intercom) will not work effectively.
You can turn off cookies in your browser by changing its settings
We will inform you (before collecting your data) if we intend to use your data for marketing and if third parties are involved. You can opt out from marketing by emailing us at contact@trifectaseo.com.
You can ask us not to use your data for marketing
Your Rights
You can exercise your rights by sending us an email at contact@trifectaseo.com.
This includes the right to ask us supplementary information about:
- The categories of data we’re processing
- The purposes of data processing
- The categories of third parties to whom the data may be disclosed
- How long the data will be stored (or the criteria used to determine that period)
- Your other rights regarding our use of your data
We will provide you with the information within one month of your request, unless doing so would adversely affect the rights and freedoms of other (e.g. another person’s confidentiality or intellectual property rights). We’ll tell you if we can’t meet your request for that reason.
You have the right to access information we hold about you
You can object to us using your data for profiling you or making automated decisions about youWe may use your data to determine whether we should let you know information that might be relevant to you (for example, tailoring emails to you based on your behavior). Otherwise, the only circumstances in which we will do this is to provide the Trifecta SEO service to you.
You have the right to make us correct any inaccurate personal data about you
We will give you a copy of your data in CSV or JSON so that you can provide it to another service. If you ask us and it is technically possible, we will directly transfer the data to the other service for you. We will not do so to the extent that this involves disclosing data about any other individual.
You have the right to port your data to another service
You can do this by asking us to erase any personal data we hold about you, if it is no longer necessary for us to hold the data for purposes of your use of Trifecta SEO.
You have the right to be "forgotten" by us
Please tell us first, so we have a chance to address your concerns. If we fail in this, you can address any complaint to the CNIL, either by calling their helpline or as directed on their website at https://www.cnil.fr/.
You have the right to lodge a complaint regarding our use of your data
How secure is the data we collect?
We have physical, electronic, and managerial procedures to safeguard and secure the information we collect.
And please remember:
- You provide personal data at your own risk: unfortunately, no data transmission is guaranteed to be 100% secure
- You are responsible of your username and password: keep them secret and safe!
Where do we store the data?
The personal data we collect is primarily stored in our Amazon Web Services servers in Ireland. As we are a remote company, we process data in the countries we live in (including: Belgium, France, Netherlands, Poland, Portugal, South Africa, the United-Kingdom, the United States) and in any data processing facilities operated by the third parties identified below.
By submitting your personal data, you agree to this transfer, storing or processing by us. If we transfer or store your information outside the EEA in this way, we will take steps to ensure that your privacy rights continue to be protected as outlined in this Privacy Policy.
How long do we store your data?
We will archive and stop actively using any personal identifiable information about you within 3 months from the last time you used Trifecta SEO. We will delete your personal data from our archives no later than 6 years from the last time you used Trifecta SEO or as agreed with you in a separate contract.
Third parties who process your data
Tech businesses often use third parties to help them host their application, communicate with customers, power their emails etc. We partner with third parties who we believe are the best in their field at what they do.
When we do this, sometimes it is necessary for us to share your data with them in order to get these services to work well. Your data is shared only when strictly necessary and according to the safeguards and good practices detailed in this Privacy Policy. Where personal data is transferred to a third party in the United States we take steps to ensure we agree the standard contractual clauses with them. We continually monitor this transfer mechanism. Any data transfers to the US are encrypted and generally consist of insensitive personal data.
Here are the details of our main third-party service providers, and what data they collect or we share with them, where they store the data and why they need it:
Infrastructure
Amazon Web Services, Inc
Privacy Policy- Contact details
- Metadata from your source code
- Data that identifies you
This is a web hosting provider: we use it to store data you generate by using the service securely in the cloud.
EU (Ireland)
Amazon Web Services, Inc.
Privacy Policy- Contact details
- Metadata from your source code
- Data that identifies you
This is a web hosting provider: we use it to store data you generate by using the service securely in the cloud.
EEA (Ireland)
Integrations (by your request)
WorkOS, Inc.
Privacy Policy- Data that identifies you
This enables users to authenticate via Single Sign-On.
US
WorkOS, Inc.
Privacy Policy- Data that identifies you
This enables users to authenticate via Single Sign-On.
US
Communications
Intercom, Inc.
Privacy Policy- Contact details
- How you use Bearer
- Cookies
We use this service for customer communications, user interaction and helpdesk assistance.
US
Outreach, Inc.
Privacy Policy- Contact details
- How you use Bearer
We use this service for customer communications.
US
Salesforce, Inc.
Privacy Policy- Contact details
- How you use Bearer
We use this service for customer communications, user interaction and helpdesk assistance.
US
Twilio, Inc.
Privacy Policy- Contact details
- How you use Bearer
We use this service for sending, storing and tracking emails.
US
Calendly LLC
Privacy Policy- Contact details
We use this service to set up calls and meetings with customers.
US
Intercom, Inc.
Privacy Policy- Contact details
- How you use Trifecta SEO
- Cookies
We use this service for customer communications, user interaction and helpdesk assistance.
US
Livestorm
Privacy Policy- Contact details
- Cookies
We use this service to provide webinars to our customers.
EEA (France)
Salesforce, Inc.
Privacy Policy- Contact details
- How you use Trifecta SEO
We use this service for customer communications, user interaction and helpdesk assistance.
US
Twilio, Inc.
Privacy Policy- Contact details
- How you use Trifecta SEO
We use this service for sending, storing and tracking emails.
US
Webflow, Inc.
Privacy Policy- Contact details
We use this service to build our website and our demo form.
US
Zapier, Inc.
Privacy Policy- Contact details
We use this service to automate tasks like sending emails.
US
Payments (Depending on your Payment Terms)
Stripe, Inc.
Privacy Policy- Contact details
- Financial information
This service processes payments for us.
EU & US
Stripe, Inc.
Privacy Policy- Contact details
- Financial information
This service processes payments for us.
EEA & US
Cookies
We don’t use cookies on visitors. We use Plausible to carry out our website measurement completely anonymously.
When you interact with Trifecta SEO as a user, we (and these third parties) will issue cookies unless you adjust your browser settings to refuse them. These may be ‘session’ cookies, meaning they delete themselves when you leave Trifecta SEO, or ‘persistent’ cookies which do not delete themselves and help us recognize you when you return so we can provide a tailored service.
How can I block cookies?
You can block cookies by activating a setting on your browser allowing you to refuse the setting of cookies. You can also delete cookies through your browser settings. If you use your browser settings to disable, reject, or block cookies (including essential cookies), certain parts of our website will not function fully. In some cases, our website may not be accessible at all. Please note that where third parties use cookies we have no control over how those third parties use those cookies
Which specific cookies do we use?
Intercom, Inc.
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Intercom uses cookies to recognise particular people who have interacted with Intercom through Bearer previously. This may be visitors to our website, Bearer users or counterparties.
You may refuse the transmission of your Information by opting out (contact them directly for more information), however, please note that you will delete the opt-out cookie when you delete your cookies in your browser settings.
Intercom, Inc.
Intercom uses cookies to recognise particular people who have interacted with Intercom through Trifecta SEO previously. This may be visitors to our website, Trifecta SEO users or counterparties.
You may refuse the transmission of your Information by opting out (contact them directly for more information), however, please note that you will delete the opt-out cookie when you delete your cookies in your browser settings.
Making this policy great
Please don’t make this the last time you read it as we will post any changes on this page - significant changes will of course be notified to you by email.